October 14, 2019
Fern & Gum
Fern and Gum are a boutique gift and hamper business based in the Otways National Park, Victoria. They needed a sophisticated and luxe design to help promote their range. Inspired by the beauty of the park, they wanted to bring this imagery to their logo. Caroline clearly had excellent taste, and great ideas and her brief and feedback really helped bring out a more detailed style of illustration than I had been doing previously. We also included two illustrated repeating print patterns for her exclusive use.