October 16, 2019
New Leaf Vinegar
New Leaf Orchard are a boutique apple cider vinegar label in Manjimup, they wanted a modern take on a traditional style for their new apple & cherry products. The branding had to emphasise quality, with a hand crafted vibe. For this design my approach was to hand draw apples and cherries using coloured pencil, scan and combine an elegant serif with a contrasting bold sans serif typeface. The photos have been published in the West Australian newspaper.